Ward, who marks his one year anniversary in charge of the Pirates this week, said his side only had themselves to blame for the defeat which still leaves them struggling at the wrong end of League 2.
Ward said: "We are in a relegation battle as it stands and we have to accept that because we are 20 games into the season and still in the bottom three and that isn't good enough.
"We were the architects of our downfall in this game because we had the lead and missed some fantastic chances to kick on and add to our score but we didn't take them and Morecambe made us pay.
"As well as missing chances we made some poor decisions in vital areas and put ourselves under pressure when we didn't need to.
"We have to sort things out and we have to sort things out quickly because our current league position is just not good enough.''
Jack Redshaw was the Shrimps' goal hero with a close-range finish four minutes from time to seal a fine fightback.
John-Joe O'Toole fired the visitors into the lead on the half hour from six yards out and Rovers should have doubled their lead on the stroke of half time when David Clarkson found himself unmarked 10 yards out.
They was made to pay when Morecambe levelled 10 minutes into the second half. Jack Sampson crossed from the right, Stewart Drummond flicked on and Padraig Amond slid in at the far post to score at full stretch.
Sampson was at the heart of Morecambe's winner with a header that hit the post before bouncing back to Redshaw who slotted home his second of the season from six yards.
Morecambe boss Jim Bentley praised his side for once again coming from behind to take the three points.
He said: "We have come from behind so often this season that it is crazy really but it highlights the tremendous spirit we have in the side.
"It is all about fine lines and we rode our luck a little bit because they missed two great chances to win it and we took ours right at the death and although a draw may have been a fair result I will certainly take the win.
"I told our front three I needed more from them at half time and they gave me everything I asked for in the second period because we were much more dangerous and when you have someone like Jack Redshaw in your side you always have a chance of a goal.''
- Sports & Recreation
- Jack Redshaw