Red Bull seals WRC promoter deal

Red Bull has been confirmed as the promoter of the World Rally Championship at a meeting of the World Motor Sport Council in Paris.

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Red Bull seals WRC promoter deal
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WRC (Imago)

Red Bull has been confirmed as the promoter of the World Rally Championship at a meeting of the World Motor Sport Council in Paris.

The energy drinks firm will be joined by German company Sportsman Media as the new global promoter of the WRC.

An FIA statement said: "The WMSC approved for the FIA to proceed with an agreement with The Sportsman Media Group and Red Bull Media House to become the new global promoter of the FIA World Rally Championship from 2013.

"The promoter will be responsible for investing and developing the WRC with a view to increasing its profile, reputation and commercial value.

"In particular, the promoter, working in close collaboration with the FIA, will be focused on introducing live television and an innovative digital media strategy in the next years."

This announcement brings to an end months of waiting for the WRC after previous promoter North One Sport went into administration at the end of last year.

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